Status Quo of Face Mask Market
The competition is very fierce in products in today’s development of the beauty industry. Nowadays, the kinds of beauty products are extremely diverse and comprehensive. Comfort requirements of skin care products are getting higher and higher, skin care products deposited on the face are always expected to be thin, so there are a variety of materials of the face mask manufacturers : non-woven fabrics, bio-fiber, fruit fiber, silk mask, they are more and more obedient and increasingly thin. In order to cater to the needs of the market of consumers, face mask begins to enter the thin mask revolution era. The popular non-woven cotton material market is now increasingly apathetic, people began to find thinner and more comfortable, silk mask has become the most powerful body in the sheet mask. We can judge from the data that people are not willing to go back to re-use the cotton material of the mask basically when they once used silk mask. So there are more and more people to buy silk mask. This trend indicates that consumers are putting increasingly high requirements on the use feelings of mask.
The Technology of Face Mask Products
The core part of the good cosmetics, whether international or domestic, is technical content. Most of the women will more recognize the products in Europe and the United States or Japanese. There is a huge loophole in the cosmetics technology research and development, such as facial cleansing wipes. No matter the skin care products in Europe and the United States or Japanese, the investment in technical is the result of many years of accumulation. Production laboratory, R & D personnel have become the core competitive brand products.
The Importance of Face Mask Products
Relative to the essence of skin care products with more effective, mask emphasizes more intensive care, and moisturizing whitening is the greatest demand. Consumers may form habits to use moisturizing mask stickers every day. Precisely because of this consumption environment, facial mask products are gradually positioned as the skin care products and daily necessities, parity is one of the main features of such daily necessities, only the mask parity in order to ensure that people can be 2-3 times a week. The consumable necessities have a strong big market potential. After long years of development of cosmetics, people are more and more rational in the demand of products, facing this huge market, the mask industry need to find their own development orientation.
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