HD DVD Becomes the Market Mainstream
Accompanied by the generation of digital TV programs, the emergence of high-definition digital TV and further increase in the demand for high-definition movies, HD dvd player factory also appears and develops. The impact of the development of the digital TV industry for the H-DVD mainly comes from two aspects: First, digital high-definition programs; second, a digital high-definition TV. The relationship between the digital high-definition programs, digital high-definition TV and H-DVD disc player is fabulous. Digital high-definition television programs stimulates the growth of digital high-definition TV market, while as supporting product of H-DVD products, the growth of the digital high-definition TV expands the H-DVD market demand. Similarly, the birth of the digital high-definition TV requires more. Richer program and digital high-definition television programs provide a broad market space for CD burning.
Market Segments Becomes A New Way for the HD Player
In the case of HD products become increasingly homogeneous, and market segmentation will become the new way of the development of high-definition player. HD dvd player brands should make fully market segmentation to its target population to achieve the actualization of the potential market by different marketing tools. For different consumer groups, manufacturers should launch different products to meet their needs in the players. HD domestic industry is in a period of vigorous development, with the changing of family entertainment, choosing the interesting high-definition video content has gradually become an important leisure and entertainment for audio and video enthusiasts and even the general public and the great potential HD video industry has emerged. HD player manufacturers should focus on how to meet consumer demand and how to make the market segmentation. The development of the digital TV industry boosts the promotion of HD DVD player. In the next five years, domestic digital TV market will get better growth and the compound annual sales growth rate will reach 41.6%, the digital TV market will be sold over 40 million by 2012. The strong support of the countries of the digital TV industry is the main driving force to keep the digital TV market to maintain sustained and rapid growth. TV and video disc players are complementary products, so the development of digital TV will drive the launch of HD DVD market.
Future Development of DVD Player
Times are changing and people's habits are also changing. The rich lifestyle will have different needs, so Blu-Ray player, hard disk HD player or the DVD, which one will win the large potation of market depends on a combination of technology development and application requirements.
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