The Concept of Personalized in Furniture

Current Trend on Living Room Furniture
In recent years, people start to pay attention to the whole art of living at home consumption, for bedroom is the core of life, furniture plays more and more important role in our life. However, faced with a variety of furniture brands, consumers do not know how to select,living room furniture manufacturers have begun to doubt what the consumers concern most when buying furniture, what kind of furniture is the most lovable and whether consumers have new purchase demand. In the purchase of furniture, most consumers firstly concern the quality of the plate, because it directly determines the level of quality furniture. In the aspect of quality, many high-end brands have reached a consensus that the quality of the furniture board is an important factor to attract customers and drive sales. With the improvement of quality of life, requirements on the furniture environmental performance are much higher, environmental indicators directly affect the consumer's purchase intent.

Proprietary Customized Concept on Furniture
With the growing of house prices, the proportion of decoration in the small and medium size is increasing, people pay more attention to not only style but also focus on furniture space share and storage volume. Original kind of home industry industrialized mass production pattern is unable to meet the aesthetic needs of the real-life. Consumer’s demand for personalized custom products, is continuously improving, custom furniture is to account for a growing market share. Customer demand will follow the trend, people will focus on the proportion of colors and styles when buying Chinese modern furniture, such as which design can match the other home furniture, what color is suitable for the whole family atmosphere, so if we want to meet these requirements, our first consideration is to customize according to the consumer's home environment. Custom furniture is not only limited to the production, the more important design and services are to establish the reputation of the brand, and improve the terminal sales system by service.

Service of Furniture Industry
Excellent products lie not only in the quality of the product itself, but also the service. Low prices in the past few years tend to be more easy to get the part of consumers of all ages, but the quality of workshop furniture product often receive a lot of dissatisfaction of consumers, and attractiveness of low-cost is slowly weakening, while consumer demand for the after-sale service is slowly prominent, and therefore the service is a common slogan of the furniture industry in recent years. On the concept of service, professionals say that furniture is easy to be involved service from plate to installation. Now many brands have paid great attention to the word-of-mouth marketing. So when the brand is developed to a certain extent, service is more important for service will brings the secondary sales driven by word-of-mouth sales.

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