Software Bathtub Brings a New Trend in Bath Tub Industry

Analysis of the Bathtub Industry Development

First, there is no bathroom building specifications standard. The bathtub takes the biggest space within the toilet and whether consumers install a bathtub at home has a direct relationship with the bathroom size of the first housing design. Currently, there is not a unified standard guidance for the size of toilet of the new real estate, the various pattern also makes it difficult to form scale production. Second, although China has become a large bath tub manufacturer, no one company can have a 10% market share of domestic sanitary market. High-end sanitary ware market is completely dominated by imported brands and domestic brand is almost difficult to get involved. Domestic bathtub brands can rarely be seen in many star hotels and senior clubs. Lack of brand leader in the domestic enterprises makes it difficult to lead the development of the industry trend, cannot grasp the industry the right to speak.

Current Situation of Bathtub Industry

At present, the domestic production of bath products, whether in quality or technology has reached the international advanced level, but in the domestic market, the consumer's overall impression on domestic brands is still relatively poor. The main reason is that the brand promotion efforts and the brand image shaping are not that good when developing the domestic market, and they think export business model will be able to bring orders, while resulting in the low brand value. And in recent years, the sanitary ware market is hot, wholesale hot tubs has got rapid development. However, the low access threshold of bathtub industry, and the drive of interests make many companies join the ranks of the bathtub manufacturing, many of whom are family workshops SMEs. The competition has become extremely fierce for a large number of enterprises enter the price war.

Software Bathtub Will Lead the Next Trend

A special new type of environmentally friendly materials- Poly-urethan is used in software tub surface, this material is a polymer, can maintain the initial temperature for a long period of time, and the water temperature fell by only 2 degrees every one hour bath time, it is more suitable for the elderly and children to use in the soft, flexible bathtub, and whole body skin feel more comfortable. New materials bathtub also has the characteristics of anti-scratch, and no fading, the life of the product is five times of ordinary bathtub. It is reported that the software bathtub in Europe and the United States, Japan and other developed countries attract many consumers, nearly two years after entering China. But high price restricts market expansion, perhaps in the near future, with continuous maturing of the manufacturing process and reduction of cost, software bathtub will become the bathtub industry's main theme.

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