The Battle in LED Lights Channel

The Fierce Competition of LED Light Industry

The fierce market competition makes the LED products in poor condition, but with the delisting of the incandescent lamp, the rural market is blank, there is no doubt it is a big cake for the LED light bulbs for home business. The development pipeline has become the top priority for the LED business to truly enter the rural market. How to make LEDs become "cheap" goods smoothly into the second and third tier markets, perhaps is the urgent need for LED business. Since last year, with the downturn of the U.S. and European markets, the domestic markets gradually become one of the main battlefields of the many brand companies. LED lighting has always been characterized by a "high price, high-grade", with its large-scale industrial applications, the price obtains a significant reduction, and thus making it possible to explore the vast rural market, it is said that many LED companies treat the rural market as one of the main direction in the future.
The LED Light Market in the Rural Areas

The survey shows that: at present, China's rural households generally use incandescent, its power consumption is 8 times of the GU10 LED lights, is twice of a fluorescent lamp. With the growing energy crisis, energy saving has become a global consensus, in addition LED lighting does not contain mercury metal, not easy broken, the waste can be recycled, it becomes a new green lighting product for the world. Almost all businesses including LED enterprises think that China's LED the vast rural areas will become one of the largest market for LED lighting.

Strengthen the Competitiveness of Enterprises

With the rapid development of the rural economy and the improvement of people's standard of living, the requirements of the farmers' quality of life lighting is also improving. But comparatively speaking, the spending power in rural areas is still insufficient, and LED prices are too high, even if the energy saving is also difficult to promote. Products to enter the rural market must be inexpensive, which is a recognized truth, the only way to be more competitive in the rural market. Therefore, how to keep the price advantage is the key for LED enterprises to participate in market competition in rural areas. We should reach the "affordable", have to find the new sales pipe in rural area which still has huge potential, on the one hand, reduce the manufacturing costs, on the other hand is to optimize the pipeline to reduce operating costs, only through controlling costs in order to enter into rural lighting market.

Global LED Technology Application Development

Assessment and Trend of Global LED Market Size

Global LED market size is $ 4.7 billion in 2004, to grow up to $ 6.9 billion in 2008, and an annual average growth rate is approximately 13%. The Olympic radium photoelectric CEO Dr. Huang Zhenchun pointed out that, in 2010, the global LED market will reach $ 50 billion, and China will be 60 billion RMB (about 7.5 billion U.S. dollars). High brightness LED market average annual growth rate will reach 20 percent in 2008, the two together accounted for two-thirds of the overall market share, the market size of the high brightness LED alone has more than $ 1.6 billion forecast. The high brightness LED G24 light bulb product development depends on the capacity of GaN-based core. The GaN chip capacity is mainly made in Taiwan and Japan, mainland China and South Korea, the rapid growth is production capacity, has also become an important production area. Large, mature development of technology in Europe and the United States and other developed countries, the global LED market basically a monopoly position in 2000. Relative to the world market, as the representative of the developing markets is still in its early stage of development, but its market potential and future prospects immeasurable.

Applications Distribution of Global LED Lighting

In 2004, based on the mobile phone application market (LCD backlit display) accounted for more than half of the high-brightness LED market, with the saturation of the mobile application market, the high brightness GU10 LED lights market growth rate will slow down, estimated growth rate is about 20%, the total market sales is about $ 4.7 billion. Emerging application markets such as general lighting, automotive headlights, large-screen LCD backlight, etc. will become the new power high-brightness LED market growth in 2008, driven in large-screen LCD backlight, LCD backlight still occupies 26% market share to 2008 high brightness LED market doubled. The LED market total sales will be over 66.9 billion U.S. dollars in 2018.

Future LED Market

Future landscape lighting and general lighting LED market growth rate is the fastest. The data shows that the landscape lighting LED market share increased from 2% in 2003 to 8% in 2008. General lighting LED sales in 2004 was $ 94 million, and it will grow to $ 875 million in 2010, an annual growth rate will reach 52.3%, LED lighting will occupy an important position of 12000000000-14000000000 U.S. dollars in the global lighting market. In a word, from the global perspective, the future potential of LED white light-based general lighting market is generally optimistic, and its growth rate is the highest.

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