Development Trend of Mattress Industry

Design and R & D capabilities
With the improvement of people's quality of life, people put forward higher requirements on furniture supplies, comfort, environmental protection, novelty, especially mattresses. The idea of comfortable and healthy sleep dream requires the technical content mattress is elevated to a new level, which also provides value-added space for mattress products. In addition, to meet the preferences of different groups of people, it is necessary to enrich the variety of furniture products and accelerate the speed of product innovation for mattress factory, this furniture enterprises with superb design techniques. Require huge capital investments and the rich experience accumulated, R & D and design capabilities enhanced enterprise only has sufficient funds, reserve a lot of talent on the basis of progress has been made in the furniture industry.

Brand awareness of mattress
Human spend one-third of the time in bed. In recent years, with the promotion of scientific knowledge, healthy sleep concept is deeply rooted among the consumers and we pay more value to the furniture product quality and environmental performance. While in the context of products serious homogenization, the brand will undoubtedly become the most intuitive orientation of furniture products. However, the establishment of the brand requires a long period of accumulation and investment, and the durables characteristics of furniture decides this process slower and longer, which is precisely the opportunity for the mattress manufacturer has a brand advantage.

Channel building capacity of mattress companies
Sales channels are not only the terminal for the furniture enterprises to realize the profits, but also the platform to convey product information directly to consumers. By taking advantage of marketing network, enterprises can launch its own product through the marketing network, to seize market opportunities; the product will be at a disadvantage in the competition in the market without perfect marketing network. Establish a nationwide sales network and implement effective management is the key to the long-term survival of the furniture companies. Furniture terminals concentrate in large home stores, the shop area is large, decoration requirements are high and difficult to obtain; and it takes a big investment to build self-outlets, and the cost of follow-up management is high; there is uncertainty on the control for the development of the franchisee, which is formed a higher threshold for market access.

Management capacity of mattress enterprises
Capacity and sophistication of enterprise management determines the efficiency of business operations and cost which plays great significance to enhance the competitiveness of enterprises and operating efficiency. It needs long time to accumulate at the aspect of network marketing, research and development, procurement, production management capabilities, and it is a barrier for the new entrants to participate in the competition and enhance the management ability.

The ability to control costs of mattress enterprises
At present, the profit level of the furniture companies increasingly average, only the enterprises with better ability to control costs, the advantage of scale in order to survive in the fierce competition.

www.thespringmattress.com With 4 factories and daily production capacity of 3,000pcs, Eurasia distributes our premium quality mattresses worldwide. Having more than 1,000 employees and 2 overseas branch offices in Korea and Australia, Eurasia is expanding in terms of sales volume, market share and brand recognition. Being proud of our experienced designing team, Eurasia processes world leading ideas to bring better sleeps to customers.