Wednesday, January 23, 2013

Oven Small Appliances Break Out a New Path

Break-through Road of Oven Manufacturing

It is understood that, just as other enterprises in the Pearl River Delta, oven enterprises are also facing a decline in exports, the small appliance industry need to explore new paths to bring a chance of survival. Some small household electrical appliance enterprises in a timely manner with the vigorous development trend of e-commerce, to expand the electricity supplier channels, to find a new industry break through road. The PRD concentrated a large number of small and medium-sized, small and medium enterprises earliest engaged in the manufacture of professional oven brands manufacturing companies, Vatti is one of them. Signs of a global economic recovery is uncertain, but it is no longer possible on the overall economic environment in China like the reform and opening up 30 years ago as fast growth, how to break through from the low value-added manufacturing? Many household electrical appliance enterprises have been thinking about the question.

New Value in the Services Field of Oven Industry

"In the past 10 years, the service industry will be a walk in the forefront of the industry." 10 years ago, the former IBM CEO Lou Gerstner said. When he said this sentence, he cannot see the changes in China today, but he had not expected that, after he led IBM to a successful transformation, many enterprises that were once regarded as manufacturing giant companies have begun to turn their attention to service industries, his words affect and reflect the changes in the various industries today. The survey found that 70% ownership of the built in ovens is idle, small consumer appliances, and either does not understand either the trouble or not atmosphere. They desperately need a service provider to guide them to use and share the experience with them. The survey data also shows that, in the annual list of consumer spending accounting of an electric oven baking enthusiasts is less than 10%, while more than 90% is the costs for the purchase of materials.

E-commerce Strength of Oven Industry

Vatti also found many network friends and food bloggers spontaneously use Vatti electric ovens as baking recipe, and share on the Internet with other net users, forming a circle, and accumulates a large number of "fans". Currently, popular bloggers are active in a variety of cuisines website active baked fans gathered around an average of not less than 300 people. The conditions have been met. "Oven industry must solve the use problem of consumers after the oven lovers buy the oven, the SNS marketing is matured in the circle of baking lovers. This will be the strategic transformation starting point of Vatti, the best time of the restructuring of the Vatti oven for home baking service has arrived. Change from oven manufacturing to the home baking service, to provide a full range of home baking for Chinese consumers. This transformation can provide an idea to many appliance manufacturers who are thinking about restructuring.

www.vatti-china.com is a leading professional company in China which specialized in the production and marketing of household appliance such as electric built-in ovens, gas ovens. And we have the products series such as gas hob, electric hob, gas water heater and cooker hood. Our products are well known in the world. Welcome to have a look at our page!

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