Opportunities & Challenges of Central Air-conditioning Industry

Chinese Air Conditioning Industry Faces Serious Challenges

The task of public buildings in China energy saving building is grim, and now the energy consumption can account for more than 70% of the energy consumption of public institutions, and central air conditioning can account for 40% of the energy consumption of the building. Emission reduction targets in 2011, China failed to complete the requirements and standards of the 2012 building energy efficiency requirement is higher, in various industries are facing serious challenges, bear the brunt of air-conditioning industry. Air conditioning and refrigeration market experts believe that countries vigorously promote building energy efficiency. Central air conditioning has become an important object of the current 2015 building energy efficiency service industry development, and will inevitably lead to the rapid growth of the central air conditioning units total demand, the central air-conditioning industry will pulling entirety. To solve the current energy issues, is a common issue faced by the industry as a whole, this is also the basics for central air conditioning companies to win a foothold in the industry.

Construction Industry Affects the Air Conditioning Industry

It is reported that the authorities have been initially identified in nearly 40 cities across the country as the "Twelfth Five-Year" period of public buildings energy saving major cities, requires that each city transformation floor area of not less than 4 million square meters completed within the next two years. And the commercial air conditioning market data is expected to be the end of 2015, the market size of the building energy efficiency will reach 60 billion RMB, the central air conditioning energy market will reach 24 billion RMB. However, the current situation is not optimistic, in the first half of 2012, the domestic central air-conditioning market is influenced by the global economic crisis, the real estate regulation, and the slower growth phenomenon has been presented. According to the statistics of the first half of the data shows that the central air-conditioning industry in China in the first half of 2012 a total capacity is about 270 million, an increase compared with the same period last year fell 10.2% year-on-year growth rate to its lowest point in nearly three years. Central air-conditioning market is facing great opportunities as well as facing the same challenges and pressures.

Air Conditioning Industry New Pattern is Still Variable

The future air conditioning industry has three major crises: the increased cost of the industrial chain, competitive brand and high inventory. The monitoring data shows that, rising raw material prices and energy policy of benefiting cancel factors since 2010 cold year, the average price of the major brands in volume rendering "stepped up" trend. At the same time, as a secondary market for air conditioning universal basic completion of the industry slowdown became a necessity. In the past two years, the urbanization of rural areas significantly get faster, making the third and fourth market demand have a great outbreak. Thus, under the industry-wide slowdown in the growth of the situation, many companies just like the river carp to jump to the war to compete for the rural market.

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